About KeyInvest


Our Origins

KeyInvest is a Financial Services and Retirement Living organisation founded on a long and proud history of caring for the welfare of our members. Our origins date back to 1878 as the Independent Order of Odd Fellows SA Branch (or IOOFSA), and we remain a member-based Friendly Society providing a range of retirement living, financial and investment services to help our clients achieve their goals. Now, as KeyInvest, we continue this tradition with a focus on "Life's Key Investments", helping our customers save for their children's education or enjoying their retirement lifestyle.

The KeyInvest Name

Over many decades IOOF SA has continued to grow and prosper, as did the Victorian branch of IOOF, which eventually floated and became a publically-listed company. To prevent any confusion between the two IOOF entities, IOOF SA changed its name to KeyInvest.

Whilst developing a new brand for KeyInvest to help take the business forward, it was important to retain some connection to the past - to the original IOOF emblem - the three links or circles.

A number elements were combined to make a strong, striking KeyInvest logo, which importantly has links to the past, but also a direction for the future. The symbolism of the triangle, the three links, the colours and the fish analogy provide a strong, powerful and relevant background to the new identity. This not only resulted in a dynamic new identity, but importantly the rationale reflects the values of the business and highlights the benefits of working with an organisation like KeyInvest.

To read more about The Odd Fellow Lodges, click here

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Helping you secure your futuresince 1878

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Click Here or Call Us Today on 1300 658 904 The key to a better life

KeyInvest Head Office

Level 5, 49 Gawler Place Adelaide SA 5000
PO Box 3340 Rundle Mall SA 5000
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Phone: 1300 658 904
Fax: (08) 8231 4079
Email Us:

AFSL: 240667
ABN: 74 087 649 474

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