KeyInvest is a Financial Services and Retirement Living organisation founded on a long and proud history of caring for the welfare of our members. Our origins date back to 1878 as the Independent Order of Odd Fellows SA Branch (or IOOFSA), and we remain a member-based Friendly Society providing a range of retirement living, financial and investment services to help our clients achieve their goals. Now, as KeyInvest, we continue this tradition with a focus on "Life's Key Investments", helping our customers access home finance, save for their children's education or enjoying their retirement lifestyle.
Over many decades IOOF SA has continued to grow and prosper, as did the Victorian branch of IOOF, which eventually floated and became a publically-listed company. To prevent any confusion between the two IOOF entities, IOOF SA changed its name to KeyInvest.
Whilst developing a new brand for KeyInvest to help take the business forward, it was important to retain some connection to the past - to the original IOOF emblem - the three links or circles.
A number elements were combined to make a strong, striking KeyInvest logo, which importantly has links to the past, but also a direction for the future. The symbolism of the triangle, the three links, the colours and the fish analogy provide a strong, powerful and relevant background to the new identity. This not only resulted in a dynamic new identity, but importantly the rationale reflects the values of the business and highlights the benefits of working with an organisation like KeyInvest.
To read more about The Odd Fellow Lodges, click here
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We have been using Keyinvest for the past few years. We are always reluctant to use a new provider as you never know what level of service you will receive. On our first application we wanted some assistance just to guide us through. The team at Keyinvest were so obliging. Every time we contact them they are the same. It is such a refreshing change from the usual help desk random mood, random answer stereotype.
Tony Skinner - Wealth Strategist
SWM Finance Matters
We are extremely happy with the high level of support that KeyInvest consistently provide and offer to our practice. It not only makes us feel valued, but it permits us to provide a superior level of service to our clients. Not only are the staff amazing, but they also have a good set of tools and resources.
Forbes Wealth Planning
I have had a business relationship with KeyInvest for many years and throughout that time they have always been easy to deal with and always supportive in our endeavours to assist our clients. They continue to provide a great service and have a select range of services and products that are tailor-made for specific client situations. I have no hesitation in me or any of my advisers recommending KeyInvest to our clients where required.
David Schultz - Financial Planner
Four and a half years ago we moved from the city to Woodside Lodge and continue to be very happy with our decision. Our modern villa provides us with privacy and allows us to put our own imprint internally as well as outside in the garden. It was important to us that our family, especially our grandchildren, found our new location a place where they were welcome and wanted to visit. This is evident by their regular visits. Family members refer to Darrol as the unofficial ‘ambassador for Woodside and the Adelaide Hills’.
Marlene and Darrol
We came across Winzor Retirement Estate, we liked it straight away mainly because it had privacy in the back garden. Winzor Retirement Estate isn’t too big which we also liked, it means you get to know everyone and it’s secure. It’s a great lifestyle with all amenities close by and we don’t have to worry about maintenance problems as most are handled by KeyInvest. We would certainly recommend this village to anyone thinking of moving into a retirement village.
Elaine and Malcolm
Winzor Retirement Estate