To be held at 9.00am on Tuesday 19 November 2008
With a new name for our business came a new visual identity.
In developing
the KeyInvest name and visual identity we had several key criteria:
We
wanted the Logo to establish links to our past — hence the 3 circles
— as our fraternal history (IOOFSA) had three links in a chain representing
friendship, love and truth as its logo ...
We wanted the name to be short, descriptive and relatively unique — “KeyInvest” — the name had to be adaptable to more than one business stream — as we have both financial services and retirement living businesses.
We are proudly Australian — and believe ochre and black are truly Australian colours.
We wanted something strong and dependable — a triangle — is stable and structurally sound.
As we went through the design phase the theme of three continued to evolve — our history was forged through strong community links — and three implies a strong sense of community and the individual being protected by the group.
The following video clip was shown at the launch of our new brand:

Above: Dr Roger Sexton, Chairman of the Board, KeyInvest (left), celebrates the unveiling of the new Name and Logo with Board member Donny Walford (centre) and KeyInvest Managing Director, Ian Campbell (right).

Above: Ian Campbell, Managing Director, KeyInvest (left) with KeyInvest Board Member Donny Walford (centre) and Chairman Dr Roger Sexton (right), celebrate the new KeyInvest Name and Logo with the assistance of a Emma Hack's model, Rebecca.